![]() The first insight of a competitor analysis is how competitive your client is in in search. Backlink tools like Majestic and Open Site Explorer will help you determine this information. For 1Up Box, Ill examine their top competitors in Majestic. And Geek Me Box.: Loot Crate has a substantially larger backlink profile than the other three, which is likely due to the competitive advantage Loot Crate enjoys from being the first major geek subscription box service to market. Loot Crate was founded in 2012 vs. 2013 Nerd Block and 2014 Geek Fuel. Comparing these numbers to 1Up Boxs referring domains shows that 1Up Box is lagging behind except for Geek Me Box.: 1Up Box is a major underdog compared to Loot Crate in terms of links and organic search. In fact, I can use SEMrush to quickly assess how 1Up Box measures up to these competitors in terms of average monthly organic traffic. |
![]() If you dont already have a blog on your site, today is the day to start one. Think of your blog as an in-depth FAQ section for everything related to your business. Here you have the ability to constantly add fresh content to your site, but it also provides you with opportunities to target additional keywords. Build up your backlink profile Building links can be challenging, but in order to build the authority of your domain, you have to do it. Here are a few ideas to get you started.: Try to get links from sites with authority in your niche. Find the sites where the top sites in your industry are linked from and figure out how you can get links from those sites. Ask for links from people in your industry with whom you already have a relationship. Do some guest-blogging. Submit your site to relevant, niche or local directories. Onsite Optimization After you complete your competitor analysis, do a thorough audit of your current on-site SEO and make any adjustments to the most important elements to ensure your pages are optimized properly for your most important keywords. |
![]() Many of Moz Pros features are accessible with limitations for free. Essential SEO tools like Keyword Explorer and backlink research are available for free. Creation of reports and data is slower than SEMrush and Ahrefs. Access MozBar, a Google Chrome Extension offering a look into your sites Page Authority and Domain Authority. Paid additional features offered in the pro plans are not as powerful as SEMrush. View a user-friendly interface that is arguably better presented than Ahrefs and SEMrush. Fewer tools related to technical aspects like site speed. Track your link profile and uncover new link building opportunities with Open Site Explorer. Limited backlinks database. Receive weekly crawl updates including data on 404s, duplicate content and missing meta data. Weaker competitor analysis tool than other platforms. Best for: Moz Pro is best for small businesses looking to improve their SEO strategy by using powerful free tools and dont need the in-depth data that other platforms provide. Moz Pro is good for anyone new to SEO that wants access to extensive help resources. Just like the name suggests, SpyFu focuses on spying on your competitors sites. While SEMrush offers similar metrics, SpyFu has more comprehensive and diverse competitor analytics. |
![]() Too often, weve uncovered major players, spending thousands of dollars on digital marketing, targeting the same audiences that somehow flew under the radar of our clients. Tools such as Semrush, Ahrefs, SimilarWeb, and Facebook Ad library can help you get a better perspective of who the real competitors in your specific market are and what strategies work best for them. You could choose to focus on 3 5 competitors and explore their digital marketing efforts on all channels and platforms or decide to look into your top competitors per channel, i.e, the top 3 organic competitors and the top 3 competitors in paid search. Lets dive a little deeper into competitor research and analysis by channel. |
![]() Simply enter a keyword and in return, you will find other keywords that are related to that entry. Examples of tools you can use are.: Ahref Keyword Explorer. Moz Keyword Explorer. Answer the Public. The only limitation of keyword explorers is that they are only as good as what you enter, which is why I use them but also alongside other tactics. When it comes to competitor analysis I like uncovering the long-tail keywords their content is ranking for. |
![]() In addition to seeing the creativity and to analyze the call-to-actions of our competition, we can also see on what dates were active those banners and for which device. Platform that gives visibility of all actions in different channels for any brand or competitor, allowing to analyze the global strategy of an advertiser, where their ads appear, which networks, formats and advertising creativities use. |
![]() Analysing Keywords and Backlinks with Semrush Competitor Analysis. Like any task in marketing, the best way to do competitor analysis is through a consistent and proven process. To study your competition and get ahead of them, you dont need to reinvent the wheel, but you do need to do your due diligence. |
![]() We like using SEMrushs Traffic Analysis tool for this, since it provides not only the number of estimated visitors for a domain, but also the number of pages per visit, average visit duration, and bounce rate. Using SEMrush for Competitive Traffic Analysis. |
![]() You can literally spy on your competitors and find out the keywords they target, their ad copy combinations, and their performance of both. Image via KeywordSpy. HANDPICKED RELATED CONTENT.: 7 of the Best MailChimp Alternatives for 2019. Competitor Analysis Tool 11: Hitwise. This tool allows you to compare your website with that of your competitors on various SEO parameters. |